Marfrig

At the ANUGA Trade Fair in Köln, FORM completed the building of their largest stand for this company.

By adopting a similar approach to the design brief as they would for a building project, FORM were able to create a stand that not only acted as a flagship for the company, but also one which was engineered to encapsulate the client’s brand within a three dimensional space. This architectural approach resulted in a stand which was widely admired and was successfully enjoyed and inhabited by the company and their clients.

FORM brought their design and analytical skills to something that was part building and part stage set. The key factor was speed, but with no loss of complexity in terms of space planning. This stand accommodated 4 private meeting rooms, 7 meeting booths for 9 different brands, an informal seating area, 6 display chillers, 15 display cases, planters, stores, a working kitchen and an operational drinks bar.