Café Direct

One of several successful exhibition stand projects undertaken for Café Direct, it was FORM design architecture’s solution for a 'destination' stand at a BBC Good Food Show, that won that year’s ‘Best Stand of the Show’ award.

The stand was designed to endorse Cafe Direct’s brand as a Fair Trade coffee and tea producer and was both reusable and modfiable. Conceived in the manner of a high street coffee bar, the stand offered a comfortable oasis for visitors. The corner units, angled to direct visitors onto the stand, featured three-metre high super-graphics and built-in top-lit product displays to reinforce the product identity. Above this towered a six-metre high, super-scale coffee-pack, creating an easily identifiable landmark across the exhibition hall.